The Director of Public Relations for Valdosta City Schools has the following duties for the district:
- Develops or assists in the development of all official district publications (Annual Report, Community Partners in Education materials, Facts and Figures, and the Student Code of Conduct)
- Coordinates all advertising for the district
- Develops and distributes all press releases on behalf of the Superintendent and the district
- Handles all media relations including the coordination of media interviews, photography requests, and radio show appearances; also documents all inquiries and archives published articles
- Assists in collection and distribution of district report card, testing and survey data
- Coordinates special events such as dedication ceremonies, Retiree Reception and Teacher of the Year program
- Serves as the Community Partners in Education district coordinator
- Maintains all social media sites for the district (Twitter, Facebook, Instagram, YouTube).